In this article, I’m going to share with you 6 ways to make email marketing more effective so that you can use it to increase your sales while growing your customer base at the same time.
B2B (business to business) and B2C (business to consumers) are very different writing styles when it comes to emails.
In this article, we will focus on B2C as that is what I do.
Here are 6 ways you should consider targeting if you want to create a more effective email marketing campaign.
1. You need to know what type of campaign you are going to send.
This could be a promotion or it could just be a content series. What you choose will depend on what is happening in your business at the time.
Just remember that a general rule of thumb is to make sure you don’t send out promo after promo day after day. Make sure to include valuable content at least once or twice a week to break up your promotions and provide value to your list.
2. Use subject lines of curiosity
If you want to get more opens on your emails, you have to play smart. Write subject lines that grab their attention and make them want to read more. If you tell them what the email is in the subject line, do you think they will open it? Use enough curiosity for them to take action and see what it’s all about.
3. Be friendly to build relationships faster
Remember to write as if you are writing to a good friend, be friendly and casual. The friendlier you sound, the faster you will establish a relationship with your subscriber.
Tell them stories about what you are doing that day or something you could do later when you finish emailing them. Give them valuable advice about something that happened to you and what they can benefit from.
4. Make a clear call to action
Believe it or not, your subscribers want you to tell them what to do, so don’t beat around the bush. Say what you need to say and tell them what you want them to do, such as:
Click here to do this, or click here to watch this video.
Remember that they were put on your list because they were interested in something you’re good at. And they are waiting for you to guide and advise them, so don’t let them down.
5. Keep them engaged
When you send out your campaigns, be sure to segment your list so they are on the right list. This will help you get better sales and get better conversion rates for your products.
If you send the right promotions to the right list of people, you can see how your business will benefit.
To do this, simply create a new list for each type of product that you promote. Say, for example, creating lists. When you send out your warm-up email series for your new list building product, you want to have a list set up with a subscription page (compression page) where you are revealing something about list building.
That way, all the subscribers on your regular list won’t be included in your “list-building” list and when you’re ready to sell that product, you’ll have a hungry list of people ready to buy it. Make sense?
6. Track your results
Many email marketers who are just starting out make the big mistake of not tracking their open rates, click-through rates, and not keeping their list clean.
Most autoresponders these days have all the tracking you need, all you have to do is go to the “statistics” section and see how many opens you have and how many clicks.
I’m not going to tell you how to manage your list, but my general rule of thumb is that if no one opens any of my emails within 60 days, I delete them. Because chances are, if they didn’t click or open anything for so many days, they never will.
Now you can also send a recall campaign before deleting them just to see if they finally open something of yours, but I leave that for another article.