7 ways to use videos for more engagement on Instagram

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms such as Facebook, Instagram, Twitter, etc. They offer many opportunities for brands to showcase their products. These platforms are free to use and you can interact directly with a wider audience at once. You don’t need to spend a lot of money creating a marketing strategy that includes social media videos. It doesn’t matter if you have a small or large business, it’s time you got serious about social media marketing.

According to statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube have doubled in the last three years. In addition, Facebook live videos receive 10 times more comments than a normal video. All these statistics show that video content is in demand on social media. This is because millennials connect more to videos on social media. The Web Marketing Video Council has found that more than 60 percent of brands are actively using social media videos for promotions. So it’s very likely that your competitors are also harnessing the power of social media videos to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of one billion monthly active users in 2018. Furthermore, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice to showcase your brand’s products and services. In this article, we’ll walk you through some ways to use Instagram videos to attract more audience.

Commercial shorts

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspirational, funny, or emotional. Currently, Instagram allows you to share a 60 second video on your timeline. With such short videos, it is easy to grab the attention of the target audience. Also, short videos are best for sharing crisp information about your products. You can share the commercial on Instagram stories, IGTV or Instagram timeline.

Product details

Show your product specifications or a “product in action” video to demonstrate your capabilities. Focus only on the important features to keep viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating an engaging and engaging video. You can put the product video on the timeline of your Instagram brand page for the audience to see at any time. Creating such spontaneous videos attracts a lot of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. The ‘Do It Yourself’ or ‘How To’ videos share your products in operation. This helps users understand the use of the product. You can also create troubleshooting videos related to any issues your customer may face. To the point, videos are liked by the target audience as they get relevant information in a short period of time. By sharing these videos from time to time, you can establish a relationship with your existing clients.

Behind the scenes video

Customers have become demanding when it comes to choosing a product, so it is important to connect with them. You can create behind-the-scenes videos that take them through trivia related to your product. You can even take quick learning sessions on tips and tricks related to using your product. The fast forward video Sheryl Cole has shared about her work will give an idea. You just have to be creative and smart to capture the right moments for your Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for 24 hours. This short span creates a sense of urgency and people tend to view stories as they view an active one. You can use stories to promote your business as follows:

  1. Sharing short-term offers is a good way to attract people to your products and services. You can set up the offer so that it can only be redeemed for the lifetime of the story. Once people know about these deals, they will come back for more.

  2. Let an influencer take over your Instagram account to share a sneak peek of products and discount offers. A familiar face is sure to attract more audience.

Live on Instagram

The best feature of Instagram is that you can stream live videos on it. Once you’re live on Instagram, you’ll be at the forefront of your followers’ feed. Therefore, there are high chances that your followers will interact with your live stream. They can watch your broadcast even if they are not physically part of the event. Product previews, product launches, question and answer sessions, educational broadcasts, etc. are some of the ways you can interact with your audience online. If your event is planned in advance, you can promote it through emails and other social media platforms.

Bring in the creators

Give your stories a personal touch by introducing your employees who have created your products and services. You can have team members share their journey in product development. Also, you can allow your employees to manage your Instagram brand account for a day. They can then share details about their work life and the hard work that goes into making the product. Employees can even hold a question and answer session for the audience to educate them on the product. These video sessions create an emotional connection with the target audience and more views to your Instagram account.


If you are not incorporating the power of Instagram into your digital marketing campaign, then you are missing out on something big. The potential of Instagram, if properly exploited, can take your products to new heights. There is no perfect way to use Instagram videos, the techniques mentioned above will help you get started. You can even hire social media management agencies to help you promote your products by creating amazing video content.

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