Instagram has provided some new examples of creative ways to use Instagram Stories ads. Today it is one of the best methods to generate traffic on your blogs or websites.
1. Don’t use banned hashtags in the post
Not all hashtags are the same. Using one of Instagram’s banned hashtags can get you into trouble and ignorance is not an excuse.
While some banned hashtags are pretty common sense and align with Instagram’s terms of service, others are not so obvious. According to the HuffPo, the banned list includes #adulting, #citycentre, and #eggplant. Carefully research the hashtags you use, make sure they are relevant to your audience and don’t have a secret urban dictionary or emoji you don’t know … (Not that this happened to me!).
2. Use a third-party publishing application
Instagram has a closed API; does not allow third-party applications to post directly to Instagram. You can still use a social media panel like Agorapulse to manage your Instagram account, but the process is a bit more complicated than for Facebook or Twitter.
Most legitimate social media management apps solve the challenge. For example, you can log into your Agorapulse account and schedule an Instagram post.
When the time comes, you will receive a notification. You can then log into the Agorapulse app which will take you to Instagram where you can hit post. The key is that you have to be the one who gets to publish.
But even though this is how we do it, there are some apps like Schedugram that post directly to Instagram for you, using your username and password to access your account. This is a great Terms and Conditions no no. Jumping through a few additional obstacles can be frustrating, but it does keep your account safe.
3. Don’t post too much content
Instagram favors real human posters and all the dos and don’ts to prioritize them over spammers and bots. While Twitter has apps like Social Quant that can automatically follow and unfollow a group of people to increase your following, Instagram frowns on that kind of behavior. That is why they have an unofficial limit on account activity.
What exactly are those numbers? Although Instagram has not published official numbers, Ana Gotter did an in-depth investigation and came up with the following:
Follow and unfollow more than 60 people per hour
I like more than 300 posts per hour
Post more than 60 comments per hour
4. Stay away from robots
Look. In any other circumstance, I’ll be the first to point out the potential for bots to automate your marketing process, but that’s not what Instagram is all about.
Bots that automatically comment and follow / unfollow people can be a tempting way to grow your account. You will be the type of person who uses them responsibly, right? But, going back to Rule 3, this kind of behavior will get your attention for all the wrong reasons. Keep your interactions human.