Search Engine Optimization or SEO is the process or series of steps one takes in an effort to make their website or other online assets more visible to others when others search for content online using search engines. This is also known as positioning one’s assets to be found by “organic” searches as opposed to “Pay Per Click” (PPC) where […]
Tips for optimizing search engines
Why your app developer should provide you with a digital marketing plan, not just a mobile app
When selecting an app developer to work on their next iPhone, iPad, or Android mobile app project, individuals, businesses, and brands should consider what added value each developer offers to maximize both app appeal and reach. Without both, your shiny new app may never be found, downloaded, or used. These concepts are not new and date back to 1960 when […]
How to create content for a membership site
Creating new content on a regular basis is crucial to maintaining a profitable membership website that provides value to members. The value of the content is what will encourage members to stay. You don’t have to add massive content every day, but you should add something on a regular and planned basis. If you’re not sure what kind of content […]
HTC’s futuristic no-gimmick M9 smartphone
One of the favorite phones of all time is the HTC One (M8). It was loved for its beautiful design, gorgeous display, and excellent build. But some flaws arose in it, namely the UltraPixel camera, the phone ceased to become the best. To correct that, the HTC One M9 has arrived. It has a proper 20 MP camera on the […]
How to define your brand’s voice and vision to increase awareness and credibility
The obvious parts of a brand, like product packaging and a company logo, are easy to create, but other parts, like the brand’s voice and tone, can be hard to get right and define. What is a brand? They are the feelings that people associate with your business. This includes the feelings and thoughts when they see a logo, hear […]
MLM Keyword Research: Four Biggest Problems Solved
Problem #1: Only short words Keywords returned by Google’s external keyword tool and other paid tools like Market Samurai are often only 2-3 words long. If you type “MLM leads” (a two word phrase), you’ll get other two and three word phrases. That is something expected. But, when you write a longer sentence, like UK pre-qualified MLM leads (a 6 […]
Watch videos from your website
Do people watch videos from your website? I recently launched a product and created content on a blog. The material that was placed on my website was both video and text. I did the basic stuff by submitting my articles to directories. The next thing I did was take my introductory video and submit it to some of the major […]
Marketing Expert Vs Client – Who is better qualified to decide the marketing strategy?
As a marketing consultant with over 35 years of experience, I often work with extremely stubborn clients who have apparently lost their true calling in life, that of a marketing professional. While their credentials may be impressive (doctors, lawyers, executives), they usually have nothing to do with marketing. However, they approach the task of marketing as something for which they […]
10 Insurance Agency Online Marketing Ideas for Agents and Brokers
Starting an internet marketing campaign or even improving an existing one can be a challenging task. Where should insurance agencies start and what should they focus on? Here are 10 great online ideas to help your agency improve its online marketing initiatives. 1. Blog and vlog Blogs are a great way to showcase your expertise and drive visitors to your […]
Keep your website on top with these simple web design tips
Build an organized website When designing your website, it’s best to keep things clean and simple, not clutter it up with a lot of unnecessary stuff. If this is your first time building a website, this step can be challenging. Although it can be quite easy to add anything or everything to your website, don’t act like a kid shopping […]