Content Marketing, A Paint By Numbers Guide To Creating The Best Content Of Your Life

Content marketing has always been important in the world of online marketing, but unfortunately, many people are still looking for shortcuts and brilliant solutions that miss out on this most important aspect of marketing, that is, putting great content on your website or blog. and distribute it. in all the right places, in all the right formats, so you get exposure, leads, and sales.

Without a content marketing strategy, neither your SEO nor your social marketing efforts will be successful, as social signals are critical to successful SEO and good social content is critical to your business or brand.

The problem, of course, is that it looks like WORK. That nasty four-letter word most salespeople are allergic to. But here is a strategy we use called Content Arbitrage, which will do the following for you:

-Bring the best ideas from your head to the market with the least amount of work

-Create killer “link sucking” content that will elevate your site in search engines

– Give you a constant stream of social zingers with which you can blast the web

-Impress your customers and encourage them to trust you and buy from you

So, this is how it works, step by step.

1. Think of the best current idea you have about your product or service that you know your prospects would be interested in, google it for great ideas and advice on it.

2. Do some light keyword research to determine how people would search for this particular piece of information.

3. Create a title and description for your content, including the keyword.

4. Record or write down your best ideas on the topic. Breaking it down into steps often helps, “5 Tips” or “Top 5 Mistakes” articles are always interesting to people.

5. Syndicate your content to as many different places as makes sense for your niche. Once you have a great article or recording, you can easily create a video, PowerPoint presentation, article, podcast, and info graphics.

6. Create a new page or blog post, incorporating your writing, infographic, video, etc.

7. Advertise your new page or post on Facebook, Twitter, YouTube, LinkedIn, Google+ and any other social networks you participate in.

8. Rinse and repeat weekly.

This method will help you create your best content, distribute it to places that have their own built-in traffic sources, link back to your site, and give you several great social media posts for the next week or so.

The key to this strategy is time and consistency. While most other online marketers are still dabbling in “tip-of-the-day” marketing, you can implement this solid strategy that can pay massive dividends over time.

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