The number of visitors your website receives each day, week, or month is an important performance metric that you should definitely keep track of. Unfortunately, not many of us get the number of visitors we really want, especially when our website is relatively new.

Here are some of the best ways you can increase the number of visitors you get to your site…

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of optimizing your website for certain keywords in the hope that search engines (such as Google, Bing, Yahoo) will rank your website higher on the results page when someone searches for your keyword.

There are many different approaches to SEO, however it is a complicated way to promote your website and if you are inexperienced you may need to hire a professional SEO company.

Social Media Marketing (SMM)

Social Media Marketing (SMM) is something almost anyone can do if they have a little time and patience, it involves marketing your business through social networking sites like Facebook, Twitter, YouTube, LinkedIn, and others.

Surprisingly, this is a method that is underutilized by business owners, the improvement that SMM can really bring is something that you would be pleased about. Getting started is as easy as creating social media profiles for your business, promoting your content, and sharing it with others.

Pay Per Click (PPC)

The methods listed above are more geared towards long-term results, Pay Per Click (PPC) is a method that may cost more money and results will be shorter, but if you are looking for quick results, then this is the method for you.

There are many PPC outlets you can use, the most popular being Google AdWords. This involves creating a small ad for your business, which then appears on certain results pages when someone performs a Google search, it can also be found on certain websites that use Google AdSense. Essentially, every time someone clicks on your ad and visits your website, you will be charged a small amount of money. The amount will depend on multiple factors, but you can always set a daily budget so you never go over your limit.

other methods

There are so many ways to drive new traffic to your website, we have discussed some of the best and most popular methods above. Don’t limit yourself to these though, your business is unique and your traffic channels need to be unique too. Think about your business and where your customers might be – go there!