How to Explore Instagram as a Social Media Marketing Platform
To boost your Instagram marketing, first of all, you need to steadily and steadily increase your followers. The more people know about your brand, the better your chances of reaching your target audience. Let’s go over the tips and tactics on how to explore Instagram as a social media marketing platform to make your brand more popular.
1. Use unique, sharp and attractive hashtags
Hashtags aren’t just important for Twitter; they also play a prominent role on Instagram. It’s a great way how users can find you through their mobile Instagram searches. Compared to Twitter, here you are not restricted by the number of characters. You can include some tags in your posts to get connected. When deciding on the hashtag for the brand, it is advisable to create brand specific hashtags. Try to keep it as unique and crisp as possible. Try multiple variants of hashtags, such as brand-specific hashtags, general hashtags, and trending hashtags, to get noticed in searches.
Examples of brand-specific hashtags are:
An ideal general hashtag should be prepared with two words on top of a single word to make sense, for example, instead of #QL, #AskQL is a better hashtag.
2. Constantly interact with your followers
Once you get a following, feel free to stay engaged. Consistently post awesome content that your followers find relevant to their interests and businesses. Avoid releasing random posts, i.e. once a week or ten at a time, as much as possible. Posting twice a day is required at least. Once your followers start to increase, you can start posting three to four times a day. Consistency is the most important! According to Anthony Carbone, “If you stick to a niche and show authenticity and passion in your posts, you’ll find a huge following.”
The more people you can dynamically engage and persuade to comment on your content (images/videos), the better for you. Since, it will also instill the interest of others who want to contribute or comment on your content.
3. Don’t bore your audience with information overload
To be sure, consistency is inevitable, but if content lacks harmony and relevance, it results in spam or information overload. Keep your frequency correct and consistent. Instead of preaching them, engage with them. It is better to ask sometimes, they should feel valued. Extract meaningful interaction from them.
The ideal ratio of posts based on followers suggested by industry experts are:
4. Make the most of free tools
Instagram also provides free analytics tools for business profiles; Make the most of them wisely to market your products and services. For example, “insights,” an analytics tool, gives you access to engagement data. If your account was initially registered as a personal account for your business, switch to a business profile. Here’s how you can take advantage of the free tools businesses use to track your brand’s shape on Instagram. ‘Insights’ helps you understand your audience, giving you insights into the posts with the most impressions, engagements and shares. Ultimately, you will conclude which posts are effective and which ones are not performing well with your audience.
5. Reuse content from other related sources
As stated in previous paragraphs, effective and successful Instagram marketing needs consistent posts related to your products and services. It is obvious that creating creative and attractive posts is not as easy as it seems. That’s where reusing content or curating content offers a helping hand. As long as you tag or mention the original poster, this is a completely ethical marketing practice and does not fall under the dark clouds of plagiarism. You need to make sure that the posts you reuse or curate are relevant to your followers.
Social media marketing through Instagram can make it easy for you to achieve your specific business goals with great ease. Use Instagram extensively and appropriately, and get bigger!
There are several other tips and tactics to better market your products and services on Instagram in addition to these top 5 that you should have on hand.