An affiliate network provides a third angle for the internet marketing business. The other two are merchants and website publishers. An affiliate network plays the role of merchant and publisher in online marketing. It does not mean that a network runs its own site or makes products for sale. Both merchants and publishers or affiliates felt the need for an affiliate network. They need a common platform to share. Marketers want someone on their side to verify traffic claims made by publishers. On the other hand, publishers want someone to take care of their payments.

Functions of an affiliate network

In addition to working as a caretaker for merchants and publishers, a network marketer helps grow online marketing in many ways.

1. Affiliate network helps merchants and publishers get closer to finalize marketing deals.
2. The online network provides tools for online marketing like emails, banners, etc. to affiliates.
3. Merchants do not need to search for relevant websites to sell their products. Network does all the homework for the traders.
4. Publishers get rewarded for generating a high volume of traffic to their website. Network marketing helps them find rich merchants, who are ready to give them huge commissions for clicks, leads, and sales.
5. A network tracks all clicks, leads, and sales generated through affiliate sites to make genuine claims to merchants.
6. As a mediator, the affiliate network collects the commission from the merchants and distributes it among the website owners.
7. Running an online marketing program is also the duty of an internet marketing network.

Merchants and publishers can join an online marketing network at no cost, although some networks charge membership fees.

affiliate network programs

Online marketing has become an important tool to sell products all over the world. Merchants can sell their high-value products without having to open showrooms and pay vendor salaries. All you need to do is find a website relevant to your product. The content on the site should closely resemble the product you want to sell. Another thing is site traffic. Displaying advertising in a prime space on a high-traffic site means more chances of providing a sale. Publishers, who strive to increase traffic to their site, earn a reward in the form of commission from merchants. These are some of the best paying affiliate network programs.

Cost Per Click – As the name suggests, there is a cost per click for the merchant. The displayed ad receives clicks from visitors, which are counted by publishers to make claims.

Cost per action: Revenue is generated for publishers every time someone who visits their site takes a specific action on the displayed ad. The action can be defined as subscribing to a newsletter or leaving your contact address for further correspondence.

Cost Per Sale – It is the most favored online marketing program among merchants. In this program, merchants give a large commission to affiliates for offering a sale.

The next article will focus on the benefits affiliates can get through online marketing. I will try to tell you about those ways to increase your site traffic in my next article.