There are plenty of offline marketing mediums that you have at your disposal. If you haven’t considered them or taken advantage of them yet, I suggest you do so immediately. It doesn’t matter if your main business is online and you are looking for ways to promote it offline – you can take advantage of different offline marketing mediums to further grow your business.
If your primary business is online, then I’m sure you’re aware of how difficult it is to get a customer in the current economic climate. People are cutting back on spending and not buying like they used to. That’s why if you want to stay in business, you need to do what it takes to get your marketing message across in more ways than one.
If your core business is offline, then I’m sure you’re feeling the sting too. There are brand name companies that recently closed due to the difficult economic climate. However, I wonder why they didn’t use a ton of marketing media to their advantage if they wanted to stay in business.
Well, it doesn’t matter if your core business is online or offline, you have to stay competitive if you want to be successful in business. And one of the best ways to do that is by using a variety of marketing mediums. In this article, however, we will focus primarily on offline marketing strategies.
If you’re not currently using offline marketing to your advantage, then you should be. Offline marketing mediums are known to have higher conversion rates than online marketing strategies. There is the added cost of doing business offline, but sometimes these costs can be lowered through increased sales and profits.
I want to share with you some of the marketing mediums I have used in the past to promote my business offline. This is the first technique I have successfully used to my advantage.
1) Marketing postcard
The cost of getting your message out through postcards is significantly lower than strictly direct mail. With a perfectly crafted message, your postcard can really hit home with your customer and inspire them to buy. This is especially true if you’re used to using autoresponders to follow up on your customers and past customers.
I believe the going rate for direct mailing a letter is $0.49 cents. That’s about 50 cents per letter. So if you wanted to send 1,000 letters, you would have to spend $500 on postage alone. We have not included the cost of envelopes, printing cost, paper cost and other costs. But with postcard marketing, many of these costs go away.
To create an effective postcard, be sure to start with a strong headline. You want to design your postcard the same way you write an advertisement. Imagine you are creating a display ad and write the same thing on your postcard that you would write on your ad. Then just mail it. This is all you have to do to be successful with postcard marketing. Let’s take a look at one of the other marketing mediums you can use.
2) newspaper advertising
A great idea for advertising in newspapers is to do an advertorial. This is where you design and create an ad that looks like an article or editorial. Sure, it shows your reader some benefits and it should relate to your business in some way, but for the most part it’s designed to promote your business.
If an advertorial isn’t your thing, you can try running small image ads. You can even take this idea further and post a classified ad. There are tons of people looking at the classified ads every day, so you can be sure that your message will be seen there. I have used classified advertising very effectively in the past and have had good results.
You should consider these two marketing mediums to further promote your business. Both of these strategies are inexpensive and can really generate a lot of bang for your buck.
Good luck with using these marketing mediums to your advantage.