Networking can be an effective tool to promote, market, and share your personal brand. It allows you to meet and connect with like-minded people and develop quality relationships. It also helps you create the right contacts to develop a viable and profitable network. Last but not least, it enables you to communicate your mission, goals, and passions for success.

Listed below are tips and practical ways that smart grid users can increase their brand proposition.

Activate your brand

To build a credible and trustworthy personal brand, you must be actively involved in your networking activities. Generally, this means being consistent and intentional in your efforts. Whether you’re comfortable connecting in person or online, have a plan and put it into action. Make sure to follow up and follow up. Host meetings, additional ways to stay in touch in person or online, and build your personal brand with others. Show commitment and integrity in your dealings and interactions.

Establish your brand

As you develop your relationships, focus on building a strong personal brand. Explore various avenues to express your personal brand within your communication styles. What makes you unique and differentiates you from your colleagues or competitors? What skills, abilities, or talents are you passionate about in your career, business, or academics? What things do people associate you with when your name comes to mind? By answering these questions, you gain a greater understanding of your brand’s value.

Run your brand

Your personal brand can be powerful in growing your networks. Use it as a point of contact for conversations and seeking opportunities. Show the relevance of it whenever you go to events, meetings and functions. Tuck it into your elevator pitch, resume / bio, business cards, and other marketing tools and materials. Do your best to reinforce its value and meaning.

Use these tips to add more value and increase the dynamics of your connections. Along with your communication styles and marketing efforts, create relationships that enhance your networks.