Successful online marketing depends on keyword research. While doing keyword research is not really difficult after doing keyword research, it is one area that will help you increase your online traffic. Mastering keyword research takes practice and a lot of trial and error, but as you continue to do your research, you will become more and more adept at finding the keywords that search engines are looking for, thereby increasing your traffic.
When starting to do keyword research, the best tool to use is the Google Keyword Tool. This is a free tool and is available to everyone, but to get the maximum benefit you need to log into Google, this is easy to do if you have a Gmail account or other Google services account. The difference between logging into the Keyword Tool or not is that with a Google account, when you do a keyword search, you will get up to 800 keyword ideas instead of just a few.
Once you log in, start by entering your keyword or phrase, like making money online. Then on the left side of the page, scroll down to where it says Match Types. Now depending on what you are doing if you have to choose between broad, exact or phrase. Let’s say you want to target a specific phrase to use in a PPC ad on Google or Microsoft / Bing, then click the box next to “phrase” and go to the next step. I will use Phase for this example.
The next step is to go to the area that says advanced options and filters and depending on whether you want to search for keywords only for US searches or all countries or some other specific country or even language, click on the appropriate box and choose my example I will use all countries and English.
Then click search. You will get two different options, one is keywords and the other is ad group ideas that you could use to put together different ad groups for your blogging, PPC, or SEO advertising. Let’s use the actual keywords found. In our Make Money Online example, the tool displays 800 different keywords related to the phrase. You then choose the keywords that you want to use for your blog or advertising that will make the many search engines search for you.
One thing you could look at is the number of global monthly searches or local monthly searches. For a global ranking, look at global monthly searches. Now here’s a little tip if you want your ad, article or blog post to rank high on, say, Google for a particular keyword phase, look at the number of searches for a particular keyword and search hidden gems that are searched, say, 1000 to 3000 times. and experiment with using them as your competition will be lower and your chances of showing up on the first page of Google for that search will be higher.
