What a Buddhist waiter in the Florida Keys can teach you about your brand

I’ve heard this from too many women: I’ve attended countless seminars, I’ve invested everything I have in building this business, and I still haven’t gotten any clients. What gives?

You spent a lot of money on the online business school course designed to help you build the business you love. Sign up for Pinterest, Facebook, Google+ training so you can master the art of social media. You hired a web designer to create a website that will shine like a beacon, drawing customers to you like stargazers in a meteor shower.

And what happened?

screech screech.

You had every intention of creating a sustainable stream of great clients, which is why you invested so much of yourself and your resources in your business.

And when customer attraction and retention isn’t happening, it feels… stinky. As if you did something wrong. But he did nothing. You think, “Maybe my customers don’t like my products and services or my website.”

If this sounds familiar to you, you don’t have a customer attraction problem, you have a branding problem.

Enter the Buddhist Business Coach

After a wonderful day of snorkeling in the Florida Keys, I stopped for dinner at a marina restaurant with an amazing sunset view of that beautiful orange orb melting in the Atlantic. Dinner was delivered to our table by a nice waiter with lots of tattoos.

What really caught my attention was the wooden mala that he wore around his wrist. A mala is a Buddhist bracelet, a meditation aid, and hers was one of the most unusual I had seen. Large wooden beads in an interesting shade of green. I asked about it.

Turns out the guy is a recovering addict. He turned to Buddhism as a tool to put his life in order and the mala, blessed by his teacher, was something he used every day to remember his journey. He said that he used to get angry with people, his reactions sent him down a destructive path. He now sees everyone as his teacher. Nice people, difficult people, all kinds of people showing up with his stuff. They all have something to teach you.

Every customer in the restaurant is your teacher.

What that buddhist waiter knows about your business

Every client (and potential client) is your teacher. They will tell you everything you need to know to find them, engage them and attract them to your work.

Your prospect will share what turns them on. And what keeps them awake at night.

You can learn where they hang out. The language they speak, the dance steps they like to do.

You cannot engage and attract someone unless you are captivating and attractive.

Duh.

It seems so simple, but many business owners overlook this critical point.

A good brand is [client] attractive

When you take the time to understand your prospect, you can build your business brand in a way that resonates with your target market. You’ll find that your work attracts more attention, your programs and services will see an increase in enrollment, and that bank account you stressed building your business into can now enjoy deposits.

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