Why Insurance Agencies Should Create Insurance Website Resource Libraries

Your insurance agency likely has a lot of things of value to offer and you probably want to share at least some of these things with potential clients and clients. If so, your agency should consider creating an attractive library of insurance agency website resources. Website resource libraries provide a tremendous opportunity for businesses, providing a cost-effective platform for sharing information that can attract prospects and improve customer retention.

What is a website resource library?

Think of an insurance agency website resource library as a content hub, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials, and other important information. The goal of this insurance content hub is to enhance the exchange of information with employees, customers, and prospects.

Types of content used

There are hundreds of types of content that can be offered in a resource library on an insurance agency website, ranging from best practice recommendations to marketing material. Let’s review some of the more traditional types of content that an insurance agency might offer in its library. These include, but are not limited to:

  • Best Practices (risk, damage prevention, health compliance, etc.)

  • blog posts

  • case studies

  • Claim forms

  • educational articles

  • Frequent questions

  • Important Website Links

  • infographics

  • insurance forms

  • News

  • product brochures

  • Regulatory updates

  • Social media profiles (and groups)

  • Recorded videos and webinars

These are just a few types of content that can be shared with employees, customers, and prospects. A website resource library allows insurance agencies and brokers to decide what content they want to share and helps them organize how they want to share this content.

Improve your content organization

Resource libraries help agencies better organize all of their content. In a way, it acts as a forced function. By creating a central repository, it’s faster and easier for employees to locate and add content because they know where to go to find content, while also making it easy to add or publish it. Instead of digging through server folders or visiting multiple pages on your website (assuming the content they need has been published), employees can find everything quickly, in one easy-to-search digital place. For client-specific content, or content that contains some of your “secret sauce,” you can require a password for those specific files, or split your library between prospect (for general content) and client-accessible content.

Benefits of a Resource Library

  • It allows the agency to show its experience.

  • It can be used to extend your brand.

  • Easier to find, search and access information

  • Help Producers access and share their marketing materials.

  • Improved website stickiness

  • It can help you grow your optional email list.

  • Makes it easy to share information on social media

  • Motivate agency employees to produce more quality content.

If your agency has not yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Those agencies that lack the in-house resources to create this library may want to consider outsourcing this initiative to a competent insurance agency marketing firm.

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