Attraction marketing, simply put, is a technique that allows the customer to see what you offer and how it will benefit them before making any purchase. It is a technique that gives content to the buyer before he makes a purchase and shows him the value of your service or offer. Thus attracting people to you and your offer.
How does it benefit your business? Well, by providing content to your customer and giving them the opportunity to decide if you have the right information or product for their purposes, you are positioning them to become a qualified sales leader BEFORE they walk through your (virtual) door.
The concept behind attraction marketing is also simple. What would you prefer? Chasing leads, stalking friends and family, looking for the next buyer wherever he goes. Or just post your content and have your customers find it. The better the content and the more specific to your niche, the more qualified your potential customers will be when they approach you. Aaahh, gone are the days of trying to get your leads to hotel meetings, or one-on-one interviews, or even cold calls from the phone book! And we can all be happy about that.
Inbound marketing in recent years has become more accessible to kids with the development of social media like Twitter, Facebook, YouTube and the like, it’s easier to get your content out into the world and show people what you have. . Before the availability of such marketing tools, only large companies had the funds to use this type of marketing through television commercials, print media, and radio.
But now we all have the tools to take advantage of attraction marketing and build our businesses by attracting our perfect customers to us. The concept that really needs to be absorbed here is that people are buying from you, not your product. They’re not actually buying your product, they’re buying you and your content. Therefore, building your brand is of the utmost importance for your brand to be successful in your business.
Attraction is not a conscious decision for the most part, people will be attracted to a person’s qualities such as personality, leadership, personal worth and self-esteem. Showing your customers these qualities will ultimately be what draws them to you. Seeing something in your brand that reminds them of themselves or shows them a bit of what they would like to be will ultimately be the closest deal for them.
Focusing on becoming the brand you want to be and giving people real value that will help them is a much better business practice than simply promoting the product. People are not buying your product, they are buying from you. Focus on this and watch your business grow and your free time to continue building the brand and value that attracts your customers.
