Long ago, before iPhones existed, if you and your friends wanted to go out to eat, there was a whole ritual involved. They would call each other on their “dumb” phones, have a full conversation about who’s hungry for what, and then call each other with restaurant suggestions. Then everyone would call each other with competitive suggestions based on price, […]

We thought Tyvek would be great for making our own bivouac bags. It seems like the ideal material: light, resistant, waterproof and breathable. So we decided to do a basic bivouac for the two of us. We use two sheets of Tyvek to make the equivalent of a top sheet and a bottom sheet. The second step was to place […]

Liquidity ratios are used to measure the ability of an entity to meet its financial obligations in the short term, that is, they are measures of the liquidity of a company. In this case, short term refers to a period of 12 months or less. Two of the most important liquidity ratios are the current index and the fast index. […]

Madness in the signage and graphics industry Definition of Einstein Albert Einstein once said, “The definition of insanity is doing the same thing over and over again and expecting different results.” Think about this quote for a second and ask yourself, does this quote apply to the way you run your business? Have you been doing the same thing over […]