Marketing is a human activity. The origin of marketing is as old as humanity. During primitive and ancient times, individuals or families exchanged the agricultural products they had for those they did not have. As society developed, objects designated as shells, beads, feathers, etc. They were used in exchange for goods and services. Marketing as a subject of study and […]
Meaning, understanding and scope of marketing
COVID-19 masks and his muffled voice
Today we are living in a precarious situation due to COVID-19 where we are required to maintain 6 feet of distance from others when outside of our homes. Have you considered what happens to your voice when you wear a mask and need to be heard when you speak? Your voice is most likely softer in volume and muffled because […]
How to Overcome the Challenges of Taking Your Network Marketing Business Online
There are a lot of benefits and advantages to using online methods to build your network marketing business. There are also a whole host of challenges to doing this successfully. The key to overcoming these challenges is to identify them and then develop a plan to successfully overcome them. The first challenge that needs to be addressed is unrealistic expectations […]
Different ways to promote yourself as a model
A model who is truly passionate about pursuing modeling as a long-term career has to take steps to promote themselves and stay continually relevant in the industry. Get your poses right Learn the tricks and secrets so you can quickly achieve a good variety of poses that suit the project you are doing. Master basic posing tips like keeping your […]
Four Types of Marketing for Small Businesses
As a small business owner, chances are you spend a great deal of time trying to figure out new ways to win customers over. Marketing can be a fun or stressful business. The key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you can choose a specific type and stick with […]
Proofreading – What is reading against a copy?
Proofreaders often get confused by the term ‘read against copy’, so in this article I will try to explain what the term means. There are two ways a proofreader can be asked to work: either by reading against a copy or by doing a direct (blind) reading. When asked to read against a copy, the proofreader will receive the author’s […]
The SEO Halo Effect
The halo effect is a cognitive bias that occurs when a person’s positive or negative traits seem to “spill over” from one area of their personality to another in others’ perceptions of them. (As defined by Wikipedia). How is the halo effect applied to SEO? Everyone who cares about SEO should know that it takes more time to get a […]
Social bookmarking is an important tool for online marketers!
There are many marketing strategies out there, and if you are a small business owner on the Internet, you may feel discouraged if you don’t find successful strategies to use. Before you give up, you should know about social bookmarking. This strategy involves the use of web-based applications that can store bookmarks on websites rather than on the computer. This […]
How to promote your online news website and get quality traffic
Promoting your news website online requires more due diligence than promoting a business that sells a physical product. Just like your site name, your domain name should be unique, recognizable, and something people can easily remember. After setting up your brand and generating content, the next step is to promote your news articles and make sure they get read. One […]
Online Classified Ads: An Effective Advertising Tool For Sellers
The Internet is growing at a very fast rate and millions of people access the Internet every day from their homes or offices. It has become a medium to communicate, entertain and do business. If you are an internet savvy then you come across all these things while browsing the internet. The best part of the Internet is that you […]