Product launches are a very popular strategy among the best infopreneurs. They are a conversion-based trackable system designed to create more predictable revenue streams in your information marketing business. Given the benefits, it’s no wonder our community has embraced them so much. Still, let’s take a look at the pros and cons so you can decide for yourself if this is a process you want to add to your marketing mix.

Here’s a quick list of some of the pros:

• They create a cash surge in your business. The goal for you is to see a flood of orders by the time your product is available for sale. The only way to do this is to encourage genuine customer engagement during the promotional period. A good product launch will do it every time.
• They create customers from prospects. There is a big difference between having a prospect list and a customer list. Potential customers “browse” while customers “shop.” They are the best way to convert a list of interested prospects into buyer customers.
• They are easily traceable. A successful launch will allow you to measure the response at each stage of the promotion. Because you can track your results, it’s easy to improve your results the next time you run.

Here’s a quick list of some of the downsides:

• They require planning. Product launches require you to write several marketing messages before your product is available for sale. If you are an impatient infropreneur, this is not a strategy for you.
• They require a list. While there are a few ways to overcome this, it is much easier to execute if you already have a prospect / customer list. An existing list gives your launch a valuable starting point.
• They require a team. There’s a lot of coordination to do behind the scenes. For example, email copy, website flow, and launch time should be managed during the promotional period. Getting lost in those details will drastically affect the impact of your launch. Make sure you get help early and often.

Product launches are an excellent marketing tool for info-entrepreneurs. They create new buyers, the process is traceable, and when done right, they create a cash surge in your business. If you want the results, plan your launch, continue building your list, and gather your team together to ensure success.