Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society. Digital transformation can be considered as the third stage of the adoption of digital technologies: digital competence → digital literacy → digital transformation. The last stage means that digital uses inherently enable new kinds of innovation and creativity in a particular domain, rather than simply enhancing and supporting traditional methods.
-Wikipedia
It has been more than 30 years since computers were introduced to the business world. With the help of powerful mobile devices and high connectivity, we now live in a momentary world that is evolving so fast towards digital that digital transformation is now inevitable.
Most of the C-Levels in corporations began to pay more and more attention to Digital Transformation. They believe that without this transformation, even a long-established company can become extinct. What they fear is the example of Kodak. To be honest, the risk is there, however, is ‘Digital Transformation’ enough?
Marketing, sales, manufacturing and finance processes must be digitized to carry out the transformation. It includes working anywhere and anytime, broader and faster communication, business integration that would allow improvements in performance and efficiency.
All of this is well planned and must be executed step by step. However, can you imagine any change to be internalized without a holistic approach? Without initiating each team member, adjusting/improving their competencies, engaging them all around the same evolving mindset…
Therefore, we believe that this topic should be treated with a broader scope and that is why we like to call it “Business Transformation” instead of Digital Transformation.
In other words, Business Transformation will address the topic more broadly, including mindsets and organizations, leadership and business mindsets, education, and pragmatic planning.
Your business transformation journey is unique
Each company has its own internal dynamics and each category has its own realities, so your journey needs to be tailored to your business. When the stakes are so high, it’s not an easy task to move the rocks, without rigorous planning, without enough onboarding, without starting the new mindset with a tight organizational structure.
The internal impact – Mentality and Organization
Any change in a company first impacts its own resources, starting with the human ones. Top-down transformation approaches tend to stay top-tier with digital transformation teams, leading the manager level (or higher) to think it’s not their business. The only way to overcome resistance to change is to start resistance as soon as possible.
The corporate and entrepreneurial mentality are two extremes, so the step from one to the other is not taken. However, with the power of a corporate business, an entrepreneurial mindset can reach higher goals sooner. Therefore, we must continue to increase the skills of the people in our organization, empowering them to advance within the team.
The impact on the consumer experience
Digital transformation for the end consumer includes an architecture of your digital ecosystem to be able to do better listening, targeting and tracking, allowing you to increase the efficiency of your digital media investments, allowing you to fish where the fish are. All these changes will definitely have a positive impact on your consumer engagement and thanks to the new tools we will be able to measure the ROI of your campaigns/activities.
step by step approach
As has been said, digital transformation is a key stage on this path. All your existing processes must be analyzed with expert analysts according to the dynamics of your company and industry. Only after that, a solution can be determined and adapted to your needs. Profits here are not necessarily immediate, therefore long-term investments should be planned with a business mindset.
All in all, Digital Transformation is inevitable in this era, we just need to think about it in the broadest way required to land well in your organization. As Portera we are committed to understanding, analyzing together and helping you build the right organization to fully achieve this new mindset.
