So, you would like to know the inside secrets to making money online using email marketing. You will have heard and read some of the claims of how profitable online business can be and the core of this is building a list of subscribers.

My introduction to email marketing was a bit confusing and at the time it seemed like there were a lot of hills to climb and hurdles to overcome. Gradually I understood the concept and in doing so realized the power and money that was on the list.

Initially, I thought that creating a list could be expensive and time consuming to maintain. Now that I have successfully created and maintained several different lists, I find working with lists to be a very powerful and enjoyable activity.

Only when you’ve experienced the thrill of building your list and working with your subscribers will you truly appreciate the wonders of being able to do business online.

One of the features of creation is that you are not restricted to a single market. You can create a listing for each niche you want to trade in.

Once you’ve built your list, you’ll be able to communicate with your audience to build credibility, establish authority, and expand your reach to virtually any market online.

To create email campaigns that your subscribers respond to, you need to be clear about the different components that make up a winning email marketing.

Let’s take a closer look.

Your goal is to create targeted mailing lists based on your niche market or consumer groups. To achieve this targeting, you need to establish a specific focus for your mailing list: a purpose.

You must ask yourself and be clear about who you are looking to reach.

What does your average customer need? What can you offer your market that interests them?

You need to understand your buyer base in order to better understand your subscribers. When you do this, you’ll be able to create compelling emails that strongly connect with your market.

Your messages should be opened and read by your subscribers and make them feel motivated to act. An ongoing goal is to get an ever-increasing open rate so your emails produce the results you’re looking for.

The most important aspect of creating your emails is your writing style so that the voice of your email varies to match the type of market you are targeting.

For example, let’s say you were involved in the health markets, you might want to take a passive voice or take a personal approach.

Alternatively, if your target is a general business market, you can take a more formal tone with a direct writing style.

So you’ll see that it’s important to respond to and understand your market and subscriber base so you can create emails with a voice, style, and tone that connect, motivate, and encourage your readers to take action.

This article is the first in a series and will be followed by other related articles. In the meantime, there is more information on successful list building at http://www.simplelistbuildingsuccess.com