Off-Page SEO: Backlinks
The importance of link popularity and link reputation, backlinks, continues to rise. A strong link campaign is essential to your success online. To check your links, use Yahoo! since its data is updated daily. Remember, a great link campaign should extend beyond your home page.
Link campaigns for category pages, articles, and press releases are a great idea and will help funnel PageRank back to your web page if you use Leslie Rohde’s dynamic linking strategies.
Internal/external links
Text links from quality sites continue to strengthen sites in Google, while “spam” and “link farm” sites continue to be ignored and penalized. If your strong link profile doesn’t exist, using obvious paid links can hurt the page you’re trying to promote. If you buy links, be smart and avoid using a Gmail address.
Ignore the backlink numbers as they don’t tell you anything. Don’t let the visible PageRank, in the toolbar, influence your decisions, it’s old and out of date. For SEO, only target keyword phrases that convert, cost 50 cents or more per click, and get at least 10 clicks per day. Use NicheWatch to check if you can break into the Top 20 within 30 days or less. Look for “gaps” in the AllinAnchor column.
If the numbers start to drop rapidly, it means there are opportunities out there for you. If it’s “stacked”, you might want to put that keyword phrase on hold for now.
Once you have a keyword phrase to focus on, write down where your page ranks overall, allinanchor, allintitle, and allintext. Use SEO Elite to research the links for each site that ranks above you in the AllinAnchor column. Contact the best for a link or advertisement. Rewrite your title tag (as needed). Analyze the top ten sites for your keyword phrase using IBP.
Review how your page compares to the Top Ten. Make adjustments according to the recommendations. Don’t stress about keyword density, but focus on proximity.
After you have made the changes and uploaded these phones to your server, completed 10-30 link requests, made blog/forum posts, sent out a press release, posted articles, placed ads, etc., wait 2-3 days and run NicheWatch. report
If your numbers went up in the columns, your overall ranking should have gone up too. Get more links, but please wait a week before checking again. If your ranking dropped on the AllinText column or overall, restore your old page while focusing on links. It often takes 5-7 days for Google to integrate the content they have indexed and integrate it into the SERPs. Be patient and don’t check your ranking every day or you might make wrong decisions.
You should check your rankings at most once a week to determine where you are missing and then make any necessary changes. You do this over and over again until you’re number one. You can then check the listings once every two weeks. Keep in mind that when you are number 2, there are not many SEOs looking for you. When you’re number 1, every SEO in your industry is targeting you and you have to stay on your toes.
