It is not difficult to get listed on the various search engines when looking for your website details. The challenge, however, is to achieve the top rankings in these search engines. There are certain tricks of the trade that need to be followed to get the desired ranking.

So how do you make one? Here are some basics to incorporate into your website creation that will help you achieve the desired result.

Avoid buying a new domain unless you have to

The search engine places a lot of value on how long your website and domain have been in business. Surely here is a way out according to which you can redirect your old domain to the new one. But your best bet would still be to stick with your existing website.

If for some unavoidable reason you are forced to start from scratch and use a new domain, you should be prepared to experience some loss in traffic flow from search engines. This loss of traffic can last for a few weeks or more. It could even go up a few months or more.

Always make sure your site optimization is done for users.

Optimizing your website should always be done for users and not search engines. This is important because search engines only search for websites based on the key terms that users enter.

Now, if the keywords that users type in are somehow related to your website, then these users represent your target audience. Therefore, it is important that your site optimization is done with users in mind. If you are not sure who your target audience is, you should find out as soon as possible.

Do extensive research on your keyword phrases

There are chances that the keyword you think your target audience is searching for is wrong. There are many research tools that can help you pinpoint the key phrases that can help in optimizing your website.

You can compile a list of the relevant phrases for your website and then choose a few different ones for each page.

Design and format your website based on your keyword research

It is important that you design and categorize your website navigation and architecture based on the keyword research you have done for your website.

Equally important is making sure your website is crawler-friendly. Therefore, it must be well connected with proper links to all your pages. Writing compelling content for the key pages of your website is also vital and should be based on the keywords and phrases you have researched.

Most importantly, make sure the website is link worthy and keep yourself and your website up to date with keywords.