Toyota Motor Corporation. has recently introduced Corolla, the first new version of its best-selling compact pickup sedan that has been dropped from its lineup since 2001. Since then, the automaker hasn’t produced such a car model. Lately, however, the automaker has been busy tweaking Toyota Corolla parts to pave the way for a performance sedan that can serve as a powerful rival to other vehicles in the same category. The last Corolla will be introduced in the United States in 2008 by Toyota President Katsuaki Watanabe.
According to auto analysts, Toyota is getting closer to overtaking the world’s largest automaker, General Motors Corp. In its aim to take it a step further, Toyota is launching an exciting new Corolla that can efficiently compete with Honda Civic and Nissan. Tiida Latio. “The Corolla will obviously put pressure on the Tiida and the Civic,” says Ashvin Chotai, London-based automotive analyst at Global Insight Inc.
“The Corolla is basically Toyota’s bread and butter. The automaker’s success is led by models like the Corolla,” says Yoshihiro Okumura, general manager of Chiba-gin Asset Management Co. The company controls assets amounting to about $365 million.
The Toyota Corolla, which launched in 1966, accounted for 19 percent of the automaker’s sales in the previous year. The automaker also reported that the figure increased by 8 percent to 1.39 million units in 2005. It is quite comparable to the Toyota Prius Hybrid which produced a total of 175,000 sales. Toyota currently expects to sell 12,000 Corollas a month in Japan.
“Toyota’s Corolla has a big impact on their profits and volume,” says Yasuhiro Matsumoto, a senior analyst at Shinsei Securities Co. “There’s no way demand for fuel-efficient Japanese vehicles will deteriorate, especially in North America.” North,” he added. aggregate. Matsumoto estimates the automaker’s profit margin to be about 300,000 yen ($2,540) for the Corolla.
Toyota will sell two versions of the Corolla in Japan. The first version is a sedan called the Corolla Axio and the second will be a station wagon called the Corolla Fielder.
