Wholesale Home Sales: 5 New Strategies for Finding Deals in a Hot Market

Where can investors find more potential wholesale home opportunities in today’s market?

Finding homebuyers to sell houses doesn’t seem like a big deal anymore. It’s inventory that seems to be the biggest challenge for most investors who focus on selling homes at wholesale. Properties are flying off the shelves like emergency supplies in a hurricane and competition is also heating up as more investors and real estate agents enter the market.

So what new wholesale strategy can you adopt to beat the competition and lock in more inventory to switch?

1. Leverage

Real estate gurus have done a great job of highlighting the advantages of leverage when it comes to buying, borrowing, and investing, but not so much when it comes to marketing or prospecting. When it comes to getting your message across to potential sellers, there are two types of leverage to try and experiment with. The first is to leverage strategic partners to collaborate through live events, public relations, blog sharing, Internet advertisements, direct mail, and more. The second is to take advantage of the competition. Look at the recent moves made with Google Now leveraging Apple to gain market share and Facebook’s ‘phone’ on Android that eliminated a ton of potential expense and boosts profit margins, capitalizing on someone else’s user base. The same can be done when selling houses wholesale by taking advantage of mobile marketing platforms, social media, online forums, and more.

2. Rent, Rent, Rent

There is no excuse for you to feel sorry for yourself and complain about your local market. There are real estate deals to be found all over the country. But if you find that spreads are tightening or volume is limited, then look further afield. There are many markets where foreclosures are still on the rise and hidden inventory is piling up in the pipeline. Go there and find bigger discounts and more offers to boost your business.

3. Wholesale of mortgage notes

Based on the above; Wholesalers can get even further ahead of the competition by navigating between REO and short sales and getting into wholesale mortgage notes or simply taking property as notes and foreclosure.

4. Expired Ads

Expired home listings can be a great source of deals. These are sellers who didn’t or couldn’t sell, but still want to and are probably more motivated than ever. If you don’t have a real estate license or don’t have access to MLS data, find someone who does or get the data from alternative sources in other ways, such as title companies that have failed deals.

5. Knock on doors

Internet advertising is great, direct mail is still a great staple, and picking up the phone to make a cold call can still lead to big profits, but who’s still knocking on doors to boost business? Not many. This makes it a great way to stand out, drive business right now, and control your own income.

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