If you had the chance to do an audio interview with the biggest name in your field, would you do it?

I know I would.

That’s because I know there’s a huge advantage to be had from interviewing someone bigger than Ben Hur.

I mean, imagine if you could get an interview with President Obama right now. What could you do with that interview?

You could take that interview and post it on YouTube, FaceBook, announce it on Twitter, and you could put it up as a podcast on iTunes.

In each case, your name and website could “tag along” in the sense that if people want to hear more of the interview, they’ll have to visit your website. You will probably find many blogs linking to your site, which in turn will drive more traffic.

And because of all the links, the search engines will be drawn to your site, which continues the cycle. And once people visit your site, they might find other products that interest them and become customers.

You see, the goal of your website, if you’re a business, should be to educate and provide incredible value.

Aim…

It must also be to sell. After all, you are running a business. In my case, I have a team of virtual assistants that I have to pay. They do the transcription and editing and so on.

If no one buys my stuff, the whole system stops.

So if you have the opportunity to go after a big fish, I recommend you do it with pleasure. Then promote through a variety of sites. And watch the flow of traffic.