Explained in simple terms, search engine optimization is a combination of processes adopted to highlight a website on major search engines, in order to attract maximum traffic. Unless you have a website that offers niche products, you need to continually maintain your SEO efforts, and keep coming up with new ones, to maintain a decent placement in search engine results. While some search engines offer a paid service to highlight your website, all major search engines like Google, Yahoo and MSN use automated software programs called spiders or bots to crawl the web and index all web pages on their basis. of data. Some others, like the AOL search engine, access the Google database for their online search results, while AltaVista and Lycos use Yahoo’s database.
Internal ranking factors such as website structure, keywords, keyword density, title tag, Alt attributes on images, meta tags, as well as external ranking factors such as inbound links Link importance, anchor text, and relevance are the most important when it comes to giving yourself a good chance of ranking high in search engine results. A good indicator of your website’s popularity is Google Page Rank, which denotes a number between 1 and 10 to show how popular your site is among web users.
SEO professionals strive to analyze your website and incorporate various on-page and off-page optimization factors to make it searchable. However, it should be noted that there is no magical way to create the best site from scratch, without constant efforts and patience. It is recommended that you analyze your website yourself regarding its architecture, content, keywords, backlinks, and URLs placed on it, so that you can get an idea of where your website stands and what needs to be optimized. Google always encourages the use of organic SEO techniques so that your website ranks up there with the best in the business in terms of visibility. Before entrusting the job of updating your web pages for good search engine ranking to a search engine optimization company, you should first check where you stand in terms of all of the above factors, so that you are clear where you need to improve. Google provides a large number of SEO tools for free, which you can use to analyze your website:
1) Google Webmaster Tools – Provides you with Google’s view of your website and how Google Spider sees it. It lists the specific issues that Google Spider faces when crawling and indexing your site, which you will need to address. You also get access to comprehensive data on how your website appears in Google search results, with helpful information on how to create the most descriptive page titles and meta tag descriptions that make your website speak for itself in the results. Google search. Google webmaster tools even allow you to analyze your sitelinks to see which ones bring the most traffic to your website and block unnecessary sitelinks. And in case you want your customers to locate you on Google sitemaps, you can also submit your URL for better visibility and accessibility.
2) Google Analytics – It is enterprise-class software designed to turn your web pages into profit. Primarily aimed at internet marketers rather than webmasters, Google Analytics generates detailed statistics about your website visitors. With this free tool, you can track visitors from all your referrals, such as search engines, pay-per-click campaigns, email marketing, back links, etc., and analyze the ROI from each of these sources. . Its advanced analytics tools use pivot tables, filtering, and multiple dimensions to show where your website stands against its competitors in terms of usage metrics. This tool is best used integrated with other Google tools like AdWords, AdSense, Web Optimizers, and Webmaster.
3) Google Website Optimizer – It is a free website testing and optimization tool, where you can test which combinations of site, image and text drive the most traffic to your website. With its multivariate testing facility, Google Website Optimizer tracks all incoming traffic to your site and gives you concrete feedback on what elements are working on your website. Graphical reports show what type of content your site visitors are interested in and drives the most conversions. By making the necessary changes to your page layout, button sizes, shopping cart locations, and on-site navigation as suggested by this tool, you can aim to increase your site sales more efficiently.
By using these free tools from Google, you’ll be able to understand exactly what you need to do with your website in order to align it with SEO best practices.
