Should you buy the palette?

The Palette is co-developed by development heavyweights Hong Realty Pte Ltd, CDL Pte Ltd and Hong Leong Pte Ltd, and is the latest addition to the developers’ envisioned 5-plot mega-project.

As investors, there is great value to be gained from this project. Let me explain that in a bit, but first, let’s take a look at The Palette’s location.

Location of The Palette

As with all great investment properties in Singapore, proximity to the MRT is an important factor that cannot be overlooked. The Palette meets this location requirement by being just a 5-8 minute walk from the Pasir Ris MRT and White Sands Mall. The Palette also enjoys the convenience and amenities normally reserved for public housing, while enjoying the luxury of being surrounded by private housing developments, ensuring that its residents truly enjoy the best of both worlds.

There are 5 different lands acquired by CDL for the development of which 3 have already started development. Projects are completed or in the process of development by order of Livia, NV Residences and The Palette.

Now you might be asking yourself, “How is this going to benefit me as a Real Estate investor?”

To answer that question, let’s go back to the year Livia was released.

During its release in 2008, Livia traded at around 600 psf. However, a year later when the NV residences launched, the sub-sale units in Livia began trading at prices comparable to NV residences at 750-800 psf. And since The Palette launched, prices for units in Livia and NV Residences have followed suit as well.

There is a remainder of two more lots ready to develop in the near future and they will most likely be priced higher than the previous three releases.

And THAT is your potential upside for capital appreciation.

Tenant Base for The Palette

In addition to strong upside potential, The Palette also comes with a large pool of highly-skilled professional tenants ready and eager to lease units in the project. The Palette is very close to workplaces like

  1. Changi International Airport
  2. Changi Business Center (Honeywell, IBM, Citibank)
  3. Pasir Ris Wafer Manufacturing Park (United Microelectronics Corporation, Systems on Silicon Manufacturing and Soitec)
  4. Tampines Wafer Fabrication Park (Chartered Semiconductor, Siltronic Singapore, Siltronic Samsung Wafer, Formfactor and Qimonda)
  5. advanced viewing park
  6. Tampines Regional Center (Heart of Singapore’s East Region Business)

lollipop charm

In addition to its excellent investment potential, The Palette also promises to offer its residents a very luxurious lifestyle. Taking advantage of its large 461,315 square foot site area, The Palette offers full condominium facilities at every corner of the development for residents and renters to enjoy and relax in a luxurious span.

Upon entering The Palette, residents will be greeted by a grandiose green wall with impressive coral sculptures, providing a preview of the myriad of luxury facilities awaiting them within the development. Equipped with 2 clubhouses shaped like “golden eggs” symbolizing great Feng Shui, residents enjoy views of beautiful landscaping and lush greenery that fills the entire development.

Designed to be an abode where family ties can be united, The Palette comprises many facilities where all members of the family can enjoy and bond.

Children can choose to play in the various gardens or take a dip in the children’s pool with tubing loops and even the children’s playground with a flying fox feature. Adults can try their hand at the golf simulator or get an invigorating workout in the gym or 50m infinity pool, etc.

Featuring a timeless color theme of white and gray with clean cut lines and stepped façade, The Palette stands out amongst its neighboring developments.

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