The film and record industry spends $100 million basically to censor the Internet and ban the playing or viewing of any work they don’t want people to see or hear, without paying the price they set.
We have to ask, how is it that the Internet has become such a big problem for the industry that they have and continue to make such tremendous efforts in lobbying millions of dollars to change the laws in every country in the world to basically effect the global censorship? from the internet? What exactly is it that they fear so much?
They consistently and forcefully argue that piracy, especially on the Internet, and even more so file-sharing services, cost them millions of dollars in lost sales. But is that really true? If someone sees a movie they found online that they never heard of, does that mean the movie industry has no money, considering that person never bought the movie in the first place? Or what about the realities of the global economy, where in various countries around the world the average net salary is a little bit of what one earns in the US, Canada or other nations, with minimum wages often less than $5 per day. . So because of this economic difference, millions of people should be effectively blocked and banned from listening to music or enjoying movies because they can’t afford $20 per CD or movie, or $1 per song as is the current model offered. ?
Piracy exists because there is a market demand that leaves no alternative to satisfy other than the purchase of pirated songs and movies because consumers are economically excluded from the traditional distribution system so adored by today’s industry.
However, at the end of the day, despite all the ruthless attempts of the media industry to shut down this global medium, what is done and what exists is a multi-billion dollar market, currently controlled by people of disreputable businesses that, in fact, make massive profits (like $200 million MegaVideos), simply because the music and movie industry simply doesn’t understand the Internet model, or care to understand it.
The Internet model is simple. Deliver content to a global audience and let them choose what they want to see and hear. It works great for Google, Facebook, YouTube and many others. The content is paid for through a subscription service, or is offered for free but is subsidized by advertising revenue, or a combination of both.
When there are literally millions of songs and media works, movies, series, specials, sporting events, etc., how can the old pay-per-song, pay-per-movie industry model still hold value to them? Especially in this day and age where many movies are recycled plotlines seen thousands of times, people are increasingly discouraged from shelling out $20+ for a DVD only to discover within 5 minutes that it’s a load of crap that never should have been. . produced.
What the Internet model does is allow freedom of choice and a means of distributing large volumes of media to literally millions of users quickly, effectively, and with less overhead than the industry’s current system of manufacturing CDs/DVDs. and distribute them by post. all over the world.
The Internet model works very well for the distribution of this precious medium, and it is quite profitable. Instead of forcing people to buy each and every movie or song as a separate purchase, they are allowed through a daily, monthly or yearly subscription, which is also partly ad-supported, to choose between a high volume of songs and movies, and decide which ones. they want to see or hear. It works extremely well, especially to give the consumer more rights over what they buy. For example, if they start watching a movie and within 5 minutes they decide they don’t like it, they just switch to another one, without losing 20 bucks. The customer is happy and the industry is happy because both win, not like today where only the industry wins without offering any guarantee of quality or consumer satisfaction.
It is now becoming a critical mass, where industries are adamantly refusing to change their business model and adopt the Internet model, as it is probably the most efficient and profitable medium ever invented to distribute their material, and instead are trying to shutting it down has become extremely dangerous for the future of the Internet.
The Internet is transparent, it is a means of sharing and transferring information on a global scale in real time. The Internet is owned by no one, and is free to access, use, contribute, and experience for everyone. The Internet cannot be held responsible for the illegal sharing of copyrighted content, any more than Apple can be held responsible for selling an iPod containing 50,000 songs. Isn’t the latter also promoting piracy? Or was it Apple’s intention to expect its customers to pay a few bills for an iPod and then pay another $50,000 to fill it with music?
In fact, an entire industry has been built around the Internet, from hardware and software to services and mega-corporations like Google. It is a well-proven worldwide communication system that has done far more good for social consciousness and advancement than any other human invention. However, it is now at risk of being seriously damaged because a select group of industries, instead of taking advantage of the Internet and changing their business model, want to shut it down in order to force the world to continue doing business according to Neanderthal principles.
Marketing ignorance and shortsightedness should not be a valid excuse for an industry to do serious damage to one of the most powerful and expansive social media networks ever invented.
