Web design definitions can be confusing for those venturing into the field of web design for the first time. Here is a list of web design definitions to ease your troubles.

• Web design is the most basic term you come across. Web design refers to the design aspects, such as a web page, graphic design, and content production, of a website.

• Web development is another term commonly used with web design. The term is more related to the technical process of creating a website, such as coding and writing markup.

• Responsive design is about how your web design responds to the device people are using. It should adapt to mobile, desktop, or tablet, whatever device people use to view your website and look the same across all media.

• SEO or Search Engine Optimization is the process of optimizing websites so that they appear on the search results page.

• The search engine results page or SERP is the page where every website wants to rank higher.

• Above the fold, the term refers to the part of the website that you see on the screen before scrolling down the page. This is where important web content should be reflected. Below the fold is the page after the page break.

• Infinite scrolling is a website design term that allows users to scroll down to new content, without going to separate loaded pages.

• Google AdWords is generally used for SEO as a tool that involves the use of certain keywords for business offers. This causes your website or ads to appear on the search results page.

• Web hosting is a platform where a website is hosted. It is where all the components of your website are stored.

• UX or user experience refers to the experience of a user in terms of website usability, attractive design, accessibility and navigation.

• Calls to action are specific images or text used to urge website visitors to take action, whether by subscribing, commenting, sharing, etc. Use action-oriented words.

• The meta description usually occurs after the content title but before the main body. It is a brief description of what is on the web page. This little snippet is very important for SEO as it can help you improve your rankings when using the right keywords.

• HTML or Hyper Text Markup Language is the computer language used to display text, images and links.

• Back End is the place where a website is controlled and modified.

• URL is short for Uniform Resource Locator where the website address can be found on the Internet.

• The content management system is a tool that manages the content of the website and separates it from the design of the site. This makes it easy to change the content without interfering with the layout.

• RSS or Rich Site Summary publishes frequently changing information on your websites, such as blog posts or news, by using web feed formats.

• Bounce rate means the number of visitors who leave your website after viewing a single page. Slow loading pages and difficult content can be the reasons for a higher bounce rate.

• Cookies are small files that a website stores on the user’s computer. These cookies can be used to track a user’s movements on the website.

• Conversion rate refers to the number of users who take the desired action on your website. For the e-commerce website, it means buying a product and for a blog, it can mean subscribing to newsletters.

• White Hat SEO refers to the techniques through which search engine rankings are improved. Adhering to search engine guidelines and writing interesting content for your visitors are great White Hat SEO techniques.

Here is a quick guide to all the frequently used terms in the world of web design.