An Internet marketing professional does things that the average Internet marketer doesn’t. Let’s take a look at 4 things professionals do to make your business stand out on the crowded World Wide Web.

1. Professionals brand themselves as Internet experts. Branding yourself gives you the upper hand when it comes to promoting things online. It is irrelevant what the product is because you are the expert people buy from.

Today, professional Internet marketers brand themselves on discussion boards, on their own blogs, and through the use of various forms of social media, such as online video and social networking.

2. Do you know how many backlinks you have on your website? Professionals know the importance of getting backlinks because that’s how people will find you for many years to come.

If you do nothing but focus on getting backlinks to your website, you will always have qualified traffic that can be converted into sales and more money.

3. Free or almost free advertising is the only worthwhile form of long-term promotion. You can always generate traffic right away through a pay-per-click advertising campaign.

However, for long-term traffic, you should implement the things the pros use, like article marketing, banner advertising, reciprocal linking, etc.

4. In the early days of internet marketing there was a saying that the money was in the list. Today this hasn’t really changed and internet marketing professionals have lists to send emails to that number in the thousands of subscribers.

A quality opt-in email list is worth money in the bank for you both today and in the future. Learning the various ways to promote landing pages and build your email marketing list is one of the most important things you can do to become an internet marketing professional.