No one thought that the Internet, which began in the early 1990s, would have such a bright future that it would eventually have such a powerful impact on our lives. The Internet, which is basically a global system of interconnected networks, was created to serve billions of people around the world, regardless of cast; Creed or religion has replaced many standard conventions of our daily lives today. Not surprisingly, most traditional media have also been reshaped.
For example, newspaper publishing has morphed into websites, blogs, and web feeds. When it all started, people were skeptical of the very idea of the Internet, let alone the reshaping of news. But as of now there are more than hundred million websites with billions of web pages. People are continually switching to online media for news and entertainment related content, the reason being that no one wants to pay for something that they can easily get for free. As a result, there is a steady decline (including some real big players in the industry) in sales of newspaper print editions.
Online news sites often bring content that pertains to a particular geographic area, but no one complains. For example, online portals like India Report feature select content from India. This type of coverage provides the necessary focus required for such news and people’s choice purposes. The promise is reflected in the entertainment and sports section of these sites where the videos are also from the local medium taking into account the interests and preferences of the people.
This type of strategy by online news portals has a good chance of success in the near future, as newspapers and television media are still lagging behind online media. There will always be blogs and web feeds to complement a newspaper or news channel. Also, news-related content is available to the user as it happens, so the absence of reporting delays makes it an easy-to-use platform. In addition to providing news to the local public, these portals are also reviving the interest of the young generation in news and politics.
They continually engage their audience through surveys, attract attention with blogs, and have an eye-catching photo gallery. In terms of entertainment, these portals offer content to the user at their convenience and in a clear format with excellent sound quality, making the user experience exciting. Print and electronic media have their task cut. The online media have time for them and there is no way to stop them in the near future either.