Scaling content creation allows you to get the most out of the content you spend money, time, and resources on. Plus, it allows you to supplement that with other people’s content to provide your audience with a wealth of content that adds value to them and helps them make purchasing decisions.

Use curated content

Collect content that you think your audience will be interested in that you didn’t write. Include content about your niche and other topics that you think your target audience will find educational and valuable.

• Share curated content

Be sure to share this content to keep your audience engaged and informed. The best thing about curated content is that it allows you to participate in discussions across the web. It adds interest to your brand for those authors and allows you to impress your audience.

• Know your niche

In order to properly curate content, it’s important that you understand your own brand and niche enough to choose the right content to curate. Also, it is important to always give correct attribution and credit to the original author.

Republish original content

It costs a lot of money, time, and effort to create content for your niche. You need content for everything, for every platform and for every form, and you need it regularly. If you’re not retrofitting and reusing some of your content, you’re not getting the most bang for your buck.

• Share more than once

Sharing new content on social media should be done more than once to ensure it gets maximum views. With the way social media works, in a feed system only a very small percentage of followers, or likes, are likely to see the content shared more than once, or even once.

• Use old content

Alternatively, if an issue arises that the old piece of content answers, go ahead and share it again, even if it’s months old. It’s also okay to update content first to make it more relevant if any part of the original piece is out of date. As long as the content is relevant, original, and makes sense at the time, share it.

Use multiple platforms

You are probably part of many different online communities and networks: Facebook, Twitter, Pinterest, Facebook groups, forums, groups, etc. Be sure to take advantage of this fact. If you find a new way to share the same content across all these platforms, you can share the same content.

• Edit for Network Personality

The important thing to do here is to make sure that you craft each message a little differently for each network. For example, you may want to share your content in a more visual way on Pinterest than on Twitter.

• Use different formats

A blog post becomes a shared slide, becomes a video for YouTube, and becomes a podcast for iTunes. It really is that simple to reuse your content. After all, the format doesn’t change the research you’ve already done. It’s just changing the format and sometimes the mood of the research to engage on multiple platforms.