While creating an eCommerce website is a Herculean task, successfully running it and generating sales and revenue is even more difficult, given the fiercely competitive global eCommerce landscape. Thousands of eCommerce sites sell almost similar products with identical features. How to convert your potential buyer, the real buyer?
There was a lot of experimentation and research going on to come up with various innovative ideas and strategies to attract prospective buyers! Some often click; some may not! But there are certain guidelines that can ensure that your eCommerce platform is ready to live up to your competitors!
Take a look at these handpicked crucial tactics that can help you generate revenue from your eCommerce site without waiting for you to step out of your comfort zone.
Quality and Informative Content
This is the first condition, you should not compromise. There are a number of companies that are willing to spend a fortune developing their online presence and marketing, but are indifferent when it comes to investing in content. Make sure you are not making this mistake! Content is always crucial when it comes to online shopping. It helps showcase, attract, inform and convert your visitor to a buyer. Don’t underestimate the magical power of content! It is vital, and having a good offer of correct, informative and stimulating content is essential.
The content must have:
Right tone and tone in terms of website content
Right combination of informative and attractive product description (not too descriptive but balanced and enticing)
Set of frequently asked questions about the product, for the visitor for more clarity about the product
Product quality images, with the ease of zooming in and out
Brief description of the company (of the product)
Don’t forget to integrate a review page with rating option for your buyers to rate your products for display on the website for other buyers to judge your products and feedback provided by buyers.
Explore the magical world of infographics
Yes it’s correct! Infographics are the buzzword in the global marketing ecosystem! It is the mixture of pieces of information and graphics. A sizzling combination of correct information garnished with a icing on attractive graphics can attract your prospects.
People intend to skim through the content and actually don’t want to read it all unless it’s decorated with the right amount of graphics. What about reading some content without sketching the figure in your mind? We all do that! If you can create a pictorial narrative of your product with all the right maneuvers, I am sure that you will surely grab the attention of the visitors. The correct synchronization of image and information is the key to an adequate manifestation of any product.
Easy navigation and user friendly
You need to minimize the number of clicks by offering easy and user friendly ecommerce navigation. It will be easier for your visitors to understand and view your products without unnecessary scrolling and clicking on the website. If they have come to your site looking for a product, it should be visible to them on the home page itself. Your site should have all the vital links ie products, categories, contact, about us and any other important informational links on your landing page ie home page. Later it can be divided into other categories and pages. The search box is another crucial link that needs to be displayed on your landing page.
Better avoid dropdown menus! It can only be seen when the cursor hovers over the product category. Our eyes move faster than a cursor and if your visitor can’t find why they came to your site, they will leave without placing their cursor on the product category! You may lose your customers this way. Let all your products be visible in a visible place for your visitors.
Design and product elements displayed must be clean and clear! Don’t clutter too much product (either graphics or content) on your landing page. Give your visitors a great and satisfying web experience. This will add brownie points to your website by improving its visibility online, thus kickstarting brand building.
Know the search engines
I intend to draw your attention to SEO (Search Engine Optimization) which is the only bridge that shows your customers the way to your website. SEO itself is a tactic/mechanism that continues to evolve month after month and year after year. Every few months, Google (the widely used search engine) comes out with new guidelines and businesses need to plan their marketing strategies accordingly.
The design and content of your eCommerce site must be SEO friendly in order to be visible to a large number of customers. Your designer and writer can help you develop a site that ranks better in search engines. No matter how great your design, content, or graphics is, if it’s not visible to your target market, you can’t grow your business. Make sure your site is SEO friendly!
Finally, it is not everything that can boost the online presence and sales of your e-commerce, but there are several other factors associated with it, such as the quality of the products, the after-sales service, the connectivity with your customers through the platform of social networks etc. that can help your e-commerce reach new benchmarks of success!
Synopsis
Ecommerce is the latest method of conducting business online, but not without following certain guidelines! Most importantly, you need to embrace the technology solutions that can enable you to grow your business! I’m sure your ecommerce site will be great!
