When watching movies, you’ll often see recognizable brand names using product placement to advertise. From Sony Vaio laptops in Casino Royale, to the extraordinary setting of a Wal*Mart superstore in the middle of the desert in Looney Tunes – Back in Action. However, one brand in particular, Oakley, has been a fixture in movies for some time now. From Mission Impossible 2 to the face of Cyclops in the X-Men trilogy, Oakley’s name has held its own in movies for some time. But maybe now there’s a challenge to Oakley’s dominance, particularly in the shoe department: His name is Merrell Shoes.

Merrell Shoes is a quality shoe brand that specializes in footwear that is comfortable, durable and stylish, while offering value for money and a variety of options. It’s clear that when it comes to footwear, both Merrell and Oakley are targeting similar markets. However, Merrell has the broader diversity of the two brands and has simply surpassed Oakley in what it offers.

From footwear designed for walking or hiking, to footwear suitable for water sports such as rough terrain and climbing, Merrell shoes have the advantage of variety.

Merrell Shoes – For all shapes and sizes

Merrell Shoes is also in the business of catering to the more atypical consumer, launching products that will go all the way up to UK size 15, while Oakley’s best seems to be 13. Merrell Shoes is also looking to appeal to more parsimonious customers, offering High-end footwear for as little as £29.99 and not more than £109.99, according to http://www.fitnessfootwear.com.

Indeed, Merrell shoes really fit all wallet shapes and foot sizes. So it may well be a case of David killing Goliath, and Merrell Shoes starting to appear on the feet of the stars.