Online Home Decor Stores
Online shopping is a convenient way to quickly update your space. However, some home decor items are best viewed and experienced in person before purchasing. Colors can appear different in photos compared to in real life, or furniture and rugs may not fit into a room as you envisioned. Home goods retailers can create a trusting online experience by offering a return and exchange policy, assembly services (both DIY and paid), and financing options to encourage shopper loyalty.
In a showroom, shoppers consider tangible traits like color, pattern, style, and texture when evaluating home goods. Home decor merchants can encourage product discovery and increase order value by delivering a guided browsing experience that showcases these attributes. For example, a customer who gravitates toward a table’s color and shape might also buy coordinating chairs to make the space feel complete.
The online home decor stores market is competitive, so retailers need to differentiate themselves from their competitors. By implementing specific strategies that drive sales, brands can gain and retain e-commerce market share.
How Online Home Decor Stores Can Increase Conversion Rates
Using a robust search filter can enable customers to navigate a site faster and find what they’re looking for more easily. For example, a filter that allows customers to sort by price range or material can make it easy for a consumer to narrow down their selection and find the perfect item for their budget.
Many e-commerce platforms allow customers to save items they’re considering for future purchase. This feature can increase cart abandonment rates by giving customers an incentive to complete their purchase. In addition to offering this feature, retailers can encourage shoppers to return to their sites by offering discounts on these items when they are purchased in-store.
With a wide selection of items, Wayfair is the place to shop for the latest trends in home furnishings. Their products are both functional and fashionable, with a contemporary design that can easily complement most styles. The retailer also offers a generous return and exchange policy to give customers confidence in their purchases.
The Home Depot may first come to mind for power tools and gardening supplies, but the retail giant also has a great selection of on-trend home decor. Their selection includes everything from furniture and rugs to bedding and decorative accents. The retailer also offers in-house brand products to give consumers a more customized look at approachable prices.
If you’re on the hunt for statement pieces, check out the collection from Jenni Kayne. From ultra-luxe throws to textural homewares, her line of decor adds a touch of California cool to any space. The retailer’s website is also full of inspiring decor ideas and tips on how to use the pieces in your home.