A question almost as old as affiliate promotion itself: what is the best commission structure and why?

For years affiliates, affiliate managers, and gambling sites have been debating what the best affiliate commission structure is, and the answer is that it doesn’t exist. No matter how many people try to persuade you to do one, the truth is that they all depend on the show and the genre.

For example, take Casinos. Many casino affiliate programs will pay you a 25-40% revenue share or offer a cut based on billing, and this is always a good option, but there are plenty of affiliates who want cash now and will resort to the CPA option. Now long-term affiliates will criticize you for doing this, and 90% of all affiliates will prefer revenue sharing, but the truth is, that’s not always the best option.

Two years ago, when the average LTV (Lifetime Value) of casino players was highest – 40% of, say, £ 500, would give an affiliate £ 200 and prove to be a good investment, but starting As of 2010, amid a credit crunch where many players’ LTV has dropped, that same 40% could be a bad investment if the LTV suddenly fell to £ 250 (£ 100). So why choose income sharing when you could get a single CPA payment of say £ 75 and not have to wait a year for your income? Or when some casino programs will offer you up to $ 300 per player, why consider revenue sharing in this climate?

Now I’m sure a lot of people will be screaming for Hybrid, where you can take a portion of the income in the long run and get a smaller down payment, and honestly this is a good option too – get your money back for PPC marketing and The Site costs upfront and has the benefit of a long-term investment, but there are only a handful of affiliate programs that will offer you a decent enough hybrid to make it worth your while. A measly 20% and £ 10 would barely cover a few PPC clicks and you’d better choose CPA!

However, there is a hidden gem: take CPL. In programs like Prime Scratchcards or King Jackpot, you can choose to get paid per lead. This may be just £ 3 or so, but this means that for every free signup you bring to the site, you get paid whether they convert or not, and in a time of big bonus players and free money seekers, this not bad. idea. Let’s say you bring in 50 leads and only 2 conversions; most sites can pay you around £ 100 or £ 150 at best, but if they paid you £ 4 per lead you would collect £ 200 and walk away a happy man.

Hybrid CPL and Revenue Share offers are also available so feel free to ask your affiliate managers about this and see if you can get something like £ 3 + 20% where they pay you for your free sign-ups and a portion of all that become.

So which show is suitable for which game genre?

Revenue Share: Ideally, this is good for well-established gambling sites and casinos. It is well known that a good casino / bookmaker can keep its players well beyond a 12 month life cycle and can pay off in the long run. This is also good for skill games that have a niche of well-rated players and for poker sites that don’t offer rakeback.

CPA: Perfect for bingo sites, start-up casinos, and poker sites that offer Rake back. Why take the risk of waiting for a lucky player when you can cash in and use the money to further promote your site?

Hybrid – For any program, this is a benefit with the appropriate percentages. Look for deals over £ 15 and 15% and you could be making a nice profit in no time. Best on newly established gambling sites where player retention schemes have yet to be tested

CPL – Ideal for all sites that offer no deposit bonuses. These are a magnet for bonus abusers or free money players who will win you nothing and generally leave your revenue share in the negative. Take a quick fare and get out while you can.