Startups are progressing rapidly, for every second three new startups will be launched around the world. With this we can realize that, in general, the new companies that are launched worldwide per hour and day are: 11000 per hour and 25,9200 per day. But, the most terrible aspect is, according to the latest research from CB Insights, of all the startups that launch, only 10% of startups have been successful and 90% of startups have failed.

It makes everyone think: Why are only 10% of startups successful and the rest fail?

There can be many factors for startup success and failure. But out of all of those, every startup needs to understand some of the marketing factors to be on the top 10% list.

1.Website

In today’s digital world, a website is a must for any business, whether big or small. In addition, customers will be on the Internet 24 hours a day, 7 days a week. So, your business or company does not have any visibility on the Internet, then your business will miss out on some great opportunities. A website is what makes different marketing strategies take place and your business grow.

2.Videos

Many companies have not yet realized how important video plays in the corporate world. Videos are part of communication with your customers, announcements of new products or services, and product or service updates. Therefore, you need to make sure that your videos are of the highest quality, as the success of your business depends on this factor. The videos can be of different types, such as corporate videos, explainer videos, demo videos, product or service videos, and presentation videos.

3.Applications

These days, mobile apps are playing a vital role in business. Research shows that time spent on mobile phones has increased by 575% compared to previous years. Therefore, apps are becoming the dominant form of digital interaction. Customers in today’s world are on the go and are using mobile application platforms to get there.

4. Infographic

Infographics express complex messages to viewers in a way that enhances their understanding. They represent the visual information that helps attract your products or services. Images are often an extension of the content of a written article, but infographics convey a self-contained message or principle.

Create user engagement where they can easily understand your product or service.

There are many types of infographics like cause and effect infographics, quantitative infographics, timeline infographics, product infographics. Choose the best infographics that your business needs.

5. VR and AR

The very existence of a business depends on how up-to-date you are. You simply cannot afford to miss any opportunity that comes your way. These latest technologies can be tremendously useful to you as a start-up.

Here are some of the companies where they are using VR&AR and exploring their brands.

The above are the main factors through which you could create your own niche in the market as a startup.

We suggest you check out more about marketing and advertising strategies for startups.